HA Seminar #3 (AY2526) – Event Planning Decoded: From Zero to Launch

(refer to the photo album here for more highlights)

Date: 7 February 2026 (Sat) 

Ever wonder how some events run so smoothly, while others feel chaotic behind the scenes? At HA Seminar #3, our students discovered that the secret lies not just in solid planning, but in thoughtful, purpose-driven leadership.

Led by Ms Eunice Mui, Account Director at AQ Communications Ltd, the session offered an insider’s look into the high-energy world of professional event planning, complete with moving parts, messy moments, and meaningful wins.

With over 20 years of experience across corporate, NGO, and community campaigns, Eunice brought real stories and problem-solving lessons into the room. From launching brand activations to coordinating carnivals and public events, her cases made everything click: practical, relevant, and real.

From the first moment, one message stood out:

“It’s not just about planning events. It’s about solving problems for people.”

This Seminar covered everything: setting the right objectives, organising logistics, briefing the media, managing stakeholders, and staying calm when things do not go to plan. But what made this session special was Eunice’s ability to humanise it all, to show us that at the core of every successful event is care, empathy, and purpose.

For HA students, the takeaways went way beyond logistics. Eunice showed us how effective event planning can be a path to leadership — whether it’s organising a bonding activity, a campus forum, or a community event for families and elders.

Eunice also offered a powerful reminder: in this field, relationships matter. Not everything should be just transactional or chasing profits. It is all about trust, empathy, and long-term impact. And that is exactly the kind of leadership HA aims to grow.

Thank you, Eunice, for her honesty, insight, and heart. You showed us how the best events may look effortless, but are built with intention, teamwork, and care behind the scenes.